Technique Of Persuation : Motivating The Consumer

1. Stacking : Fatigon Hydro

This Advertisement show’s that the product was made from the original coconut water.

2. Reapetation : Coke,Coke,Coke

This advertisement is from Coca-Cola, and the same image is repeated, but the image is altered every time. The purpose of repetition in advertising is to remind the consumer of the product, so it will get stuck in their mind. In this ad, the only thing visible is the Coca-Cola bottle, and nothing else to distract the audience from seeing something else, it is simply Coca-Cola.
3. Slogan : Apple “Think Different”

The Slogan from apples enterprises, they have a different think about technology.
4. Logo : “Mc.Donald”

This is a logo from Mc.Donald fast food restaurant.

5. Snob Appeal : Luggage Fresh American Style

This picture is shows four people that are very well dressed and can afford this type of clothing. this is an example of the snob appeal beacuse only the richest,most important people can buy this kind of clothing.
6. Cause&Effect : L-Men

This L Men product had an effect if the men has consume the product.

7. Emotional-Appeal : Frutamin

This Ads of Fruitamin are showing a cheerful emotion.
8. Price Appeal : KFC paket Goceng

This picture are showing about a free dishes if we bougth a mencourse without any extra money.

9. Testimonial : Dove shampo moisture-therapy

The testimonial ads from Maia Ahmad she’s a musicians, who has tried a shampoo product Dove Moisture-Teraphy.
10. Sex Appeal : Gucci Guilty perfume

This ads picture are showing their sex appeal expression when they used the perfume.

11. Bandwagon : Biskuat “Bambang Pamungkas”

This picture are invite us to joins their programs, and there is Bambang Pamungkas a famous fooball athlete who make this programs is very impressive.
12. Confusion : Pucuk harum Tea (the messages -> “the best quality tea is only on the tip of leaf”)

This ads are telling to the viewers that “the best quality tea is only on the tip of the tea leaf”

13. Technical : Dettol Soap’s (recomendation by the expert)

This ads of Dettol soap’s product have a recomendation by the Hygiene Council who support it

14. Transfer : Got Milk ?

This advertisment is very unique, because the reality is not like that when we drinking a glas of milk.

15. Plain Folks : Class Mild

This is a cigarettes advertisement, on the ads are using a common people who want’s seing a concert.

16. Glit-Generality : Ambi Pur car perfume

This ambi pur car freshness advertisement are showing how freshness the product.

17. Avant-Garde : Maybelline lash stylist Mascara

This ads are suggest the viewers expecialy woman to keep using the product for make a good result of the product.

18. Fact&Figure : Dove Shampo

This picture are showing how good this shampoo product and how it’s can be a number one shampoo product and the womans loves it.

19. Weasel Word : Citra Hazeline

This product is only gives a suggest for the consumers to used this product without any guarantee.

20. Wit&Humor : Kaya King Peanut

This is a funny advertisement, because its showing two fighting elephants who fight for a kaya king peanuts.

Leave a comment